Odd One In / Collaboration practice
Artist-led campaigns for food, beverage, retail, and the objects people keep.
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Image 1 of 6: A Mafia Bunny collectible displayed in a white gallery with a red floor
What this is
OOi Collab Studio helps brands build original campaigns with artists—from the first idea to packaging, merchandise, rights, and production.
It is not an open marketplace. We recommend the right artist for the project, shape the collaboration together, and make sure the idea can live in the real world.
OOi collaborations and selected client histories across our featured artist roster.
Seen in
Girls HQOur artists
Thirteen distinct practices across painting, sculpture, character worlds, fashion, music, and public art—selected for what each collaboration needs. Following reflects dated public platform snapshots from the OOi artist dataset; unavailable counts are shown as such.
Selected fairs + cultural platforms
Artist participation varies by individual. Art Basel reflects OOi’s production partnership.13 artists
OOi artistCreator of Mafia Bunny and Han Han, Shih-han makes soft characters about loneliness, courage, and the small disguises we wear to get through the day.
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OOi artistA composer and visual artist whose work moves between sound, painting, memory, and the atmosphere of Kyoto.
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OOi artistSoft, hazy paintings turn cups, fruit, flowers, rooms, and other daily things into small vessels for warmth and comfort.
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OOi artistHIZGI draws girls built from fetish, kawaii, humor, and self-projection—a sweetness that feels highly personal rather than generic.
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OOi North America RepresentationMatsui’s floppy-eared and pointy-eared dogs capture the warm, slightly ambiguous emotional space between pets and people.
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OOi artistSherly uses plush animals, pastel color, and childlike forms to ask why vulnerability and cuteness are so often treated as unserious.
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OOi artistTaiwan-born Hung-Ju layers floral patterns and calligraphic thinking into paintings about density, emptiness, nostalgia, and fragmented memory.
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OOi North America RepresentationA Seoul-based artist whose Korean painting background now moves freely across fine art, illustration, art toys, and animation.
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OOi North America RepresentationCreator of Mamuang, Wisut makes simple characters that carry surprisingly large feelings across comics, animation, music, exhibitions, and everyday products.
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OOi North America RepresentationFounder of guernika, Shinichiro paints across clothing, bags, canvas, collage, sculpture, photography, and video to question consumption and contemporary culture.
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OOi artistSeirim reconstructs places from memory, letting familiar architecture blur, fragment, and extend beyond the painted surface.
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OOi artistNuo paints hyper-feminine inner worlds where glamour, vulnerability, anger, softness, and self-possession are allowed to exist at once.
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OOi artistA Chengdu-born artist whose practice grew from graffiti's visual force into quieter paintings about memory, contradictory emotion, and the things time cannot fully erase.
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Our past case studies
The artist is not decoration at the end. Their way of seeing should change the product, the ritual, or the reason people care.
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Swipe to explore
Loyalty made collectible
Google Play wanted its most loyal fans to feel their digital rewards in the real world. OOi turned Hanhan into three limited companions—Mage, Joy, and Explorer—for the Google Play Rewards Lab at San Diego Comic-Con.
A dating campaign people could hold
OOi led the collaboration from product concept to launch, turning five emotional states of modern dating into a collectible blind-box series and a public-facing New York campaign.
An artist world became a destination
OOi turned Taste of Love into a fruit-stand fantasy in SoHo, using blind boxes, tarot, a claw machine, customization, and photo moments to make the uncertainty of love feel playful and physical.
